Wednesday, September 21, 2011

Social workers

I see that Google+ has opened it's doors to the great unwashed recently; for those who haven't heard of it Google+ is essentially Google's answer to Facebook, a social networking application aimed at providing social object* sharing capabilities to people.

The conceptual model underpinning Google+ is superior to that of Facebook IMO, its' more obvious what's going on and much easier to use; Google's engineers have clearly incorporated a lot of learning from existing products and their own failed first attempt "Orkut" (although oddly that's still popular in Brasil?). It will be interesting to see if the features of this new offering will be sufficiently better to entice people away from Facebook where millions already have established networks and repositories of content in place. Whatever the software does I suspect it won't get very far unless the boys from Mountain View make it as simple as pie to suck all your Facebook junk into Google+.

*Social objects are things that people want to interact with each other around, for example photographs or film clips etc.

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