Kids (toys) in SPACE!

Here's a nice little story, it's about a guy who attached his kid's favourite toy to a weather balloon and let it rise to the edge of space, then he made this little video of events. We've been able to do this for quite a while now helium has been around for a few years, what's new is cheap (light) hardware to film the voyage and GPS so that the film can be located once it plummets back to Earth. I'm tempted to have a go at this, although I suspect you're not allowed to gaffer tape the actual boy to the balloon much as he's up for it, bloody health and safety...