Thursday, May 17, 2018

The rise of craft


Back in 2015 (left) I was very excited to find a couple of bottles of craft beer from my nearest local brewery (Siren) in Waitrose (it was only distributed in Waitrose stores locally). In them days the closest thing to craft was a bottle of Chimay, certainly much more interesting than Budweiser or Fosters but still pretty large-scale corporate brewing! 

Fast forward 2 years and look at the same shelf in the same Waitrose, bursting with beers from small independent breweries from all over the world, UK, America, New Zealand, Belgium and many others, an embarrassment of beery riches that fills my heart with joy. If you'd had said to me 2 years ago that I could simply walk down the street and pick up a can of Beavertown's excellent Gamma-ray pale-ale  to enjoy on a Friday night then I would have called you a dreamer, but, such is the power of market-forces!

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