Our local brewery (Siren) were showcasing the new artwork for the upcoming release of their beer in cans. Here are four examples on show at the brewery bar, very impressive they look too. I guess these days with so many craft beers turning up on supermarket shelves etc. that you need to ensure that your stuff stands out for those people not necessarily familiar with the name/product/brand etc. Wine labels have been going this way for years, most non-wine-geeks I know buy most of their wine based on the label rather than the wine/producer per se, it makes sense that beer tracks the same way.
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