Invested

Accurate insights from J&M as usual. Of course, the sunk cost fallacy doesn't only apply to religion, I've seen it in action all over the place, property, jobs, investments, people etc. Probably one of the most common fallacies that we indulge in, as Kenny Rogers used to say, "You've got to know when to hold 'em, know when to fold 'em, know when to walk away, and know when to run" - when you're looking down the barrel of investing in something you can't see, smell, touch, hear or taste then you probably want to seriously consider the last option..