Reading today that Zoe Ball has lost nearly 800,000 listeners from the Radio 2 breakfast show since taking over from Chris Evans in January. I can't say I'm surprised, our family always puts the radio on in the mornings whilst eating breakfast and getting ready for the day etc. We switched to Virgin (where Evans moved to) after about a week of listening to the new format, we tried to like it but unfortunately it just wasn't for us. I do wonder if the BBC has fallen foul of an over-reached desire to level the numbers in terms of male and female presenters? Perhaps, the liberal loveys that run the show at our state broadcaster have lost sight of the fact that whatever gender the presenter of that particular peak-time show is, they still have to have a certain star quality, and Zoe just doesn't have it IMO, she's a competent presenter but the whole "stream of consciousness" thing doesn't cut it for many people, including our family, we find it's like overhearing a couple of women having a chat on the bus, fairly mundane and seldom interesting from a third-party perspective. What Evans did much better was to rely on his "crew" of co-presenters and many more guests to break things up and keep a certain momentum and energy going. The radio 2 breakfast show is still very popular though, I'm sure they'll persevere with it and good luck to them, radio is still by far the best way to start the day.
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