My favourite (and geographically closest) local brewery Siren Craft Brew has been busy raising money over the last couple of months. They've been using a groovy new mechanism for generating capital called "crowdfunding". Crowdfunding is when (via a web-platform) you raise money via lots of small investments from many (often thousands) people rather than through one large single investment through a bank or venture capital company (as is usual) Often there are other benefits to investing via crowdfunding, namely discounts on products and other investor perks. In all other respects crowdfunding is the same as any other kind of investment, i.e. a percentage of the shares of the company are sold in order to raise money for investing in projects that usually entail a company growing through buying new production capacity or expanding into new markets.
Siren have been very successful in their raise (which is closed now) They aimed to get £750,000 to build a canning plant and expand capacity but in the end managed to get £1.25 million. The extra cash will go towards further capacity and QA improvements and also an expansion of their retail/bar outlets, hopefully local to the Thames Valley but also potentially in London. I wish them luck!
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