My local craft brewery (Siren) has a cool little gimmick that plays well with beer geeks (like me) they name series of beers after things like relevant movies ("pulp fiction" is relevant in this case because all these beers are massively fruity and hazy, i.e. they look like "pulp") and promote them on social-media for people to contribute and guess what the next one should be. Here's an example of the kind of thing they do, it works really well and is much cheaper than mainstream marketing channels (and more effective IMO) that world really is getting disrupted by this kind of thing.
Anyway, I reckon it's "Zed's dead baby"..
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