I'm delighted to see that my local craft brewer, Siren, is branching out in terms of marketing by sponsoring the UK release of the new Aliens film, which sounds amazing. Being an early investor in Siren I have been invited to a private viewing of the film in Reading next week where we also get to try a new Siren beer called "Something in the water", a fruited sour which was made specifically for the film release. I also noticed that the London premier of the film in Leicester Sq. this week was attended by the management team of Siren and their logo was plastered all over the place (see picture below), nice to see!
Hopefully they managed to shift a few cans of their new beer as well as promoting their brand, perhaps even turned a few heads of people who have never really tried edgy craft beer before, who knows, they may even start a new trend for matching beers with films, although thinking about it this may not be a new thing as I noted earlier in the year while visiting Hanoi, Vietnam!
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