I see that the UK Government thinks it's a good idea to allow people to buy wine by the "pint". I'm not sure that this move is in any way aimed at wine lovers per se but probably more likely some bizarre dog whistle to Brexit gammons who think that this is somehow "taking back control" by reinstating obsolete Imperial measures. Of course no one wants to manufacture 568ml bottles for such a niche purpose, so those firms that do will charge more, which I'm sure will help? It will be interesting to see how many of this bottle size ends up on supermarket shelves, where, we can already buy 500ml bottles. The question of how the extra 68ml will make a difference to consumer choice or indeed anything at all, remains to be seen.
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