Tesco were early pioneers of capturing consumer data (via their Clubcard campaign, started in 1995) in order to better target offers and marketing promotions. Interestingly I read the other day that the data captured recently illuminated a particular buying habit of young(ish) men. Apparently, a lot of such men came into the store on Friday and purchased white wine and condoms. I suppose this makes sense if you think about it, and I doubt the wine was for their own consumption! Anyway the funny bit is what do you think those pithy marketing types labelled this particular demographic?
"Chablis Shaggers" of course!
Fairly predictably Durex funded Clubcard offers directly to them! I guess a joke about wine faults that make it taste "rubbery" would be puerile at this point..
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